Sony A7 IV Mirrorless Full Frame Camera Body

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The Sony A7 IV is a powerful and versatile full-frame mirrorless camera, designed for photographers and content creators who demand outstanding performance in both still photography and video. This hybrid powerhouse combines cutting-edge technology, intuitive controls, and professional-grade features to take your creativity to new heights.

At the heart of the A7 IV lies a 33MP back-illuminated Exmor R CMOS sensor, delivering breathtaking image quality with exceptional detail and dynamic range. Paired with the advanced BIONZ XR image processor, it ensures outstanding low-light performance and fast processing speeds, making it ideal for capturing stunning photos in any lighting condition. Drawing on Sony's renowned colour science, inherited from their flagship cameras, the A7 IV produces vibrant, lifelike colours with incredible creative flexibility, giving your work a truly professional edge.

For photographers, the A7 IV's autofocus system is second to none. Featuring Real-Time Tracking and Eye AF, it can effortlessly lock onto humans, animals, and birds with remarkable precision in both photo and video modes. The camera's ability to shoot at 10fps ensures that every critical moment is captured, while its generous buffer supports continuous action shooting without interruption.

The A7 IV is built to enhance the shooting experience with its ergonomic design and advanced functionality. A bright 3.69M-dot electronic viewfinder and a 3-inch vari-angle touchscreen make framing and reviewing shots effortless, while the 5-axis in-body image stabilisation ensures sharp, stable images and videos, even in challenging conditions. Seamless operation is achieved through the intuitive touch menu, a dedicated Photo/Video/S&Q mode dial for quick transitions, and dual card slots for efficient storage management.

Videographers will find the A7 IV equally impressive, with its cinematic capabilities setting a new standard. Capture stunning 4K video at up to 60p with full pixel readout and no binning for superior detail and clarity. The camera supports advanced features such as 4:2:2 10-bit internal recording, S-Cinetone, and S-Log3, delivering a cinematic aesthetic with incredible post-production flexibility. Additional professional-grade tools, including breathing compensation, a digital audio interface, and effective heat dissipation, allow for extended filming sessions without compromise.

Connectivity is another area where the A7 IV excels. It's ready for live streaming, allowing you to broadcast in 4K15p or Full HD 60p directly from the camera without the need for a capture card. USB-C Gen 3.2, high-speed Wi-Fi, and Bluetooth ensure fast transfers, smooth workflows, and effortless image backup, so you can focus on creating.

Pair the Sony A7 IV with any of Sony's over 40 native full-frame lenses to unlock its true creative potential. Each lens is optimised to deliver exceptional quality and performance, ensuring you have the tools to achieve your vision.

Whether you're a photographer capturing breathtaking stills or a filmmaker producing cinematic videos, the Sony A7 IV offers an unmatched hybrid shooting experience. Its innovative features, premium design, and professional-grade capabilities make it the ultimate camera for creators looking to push their boundaries.

Sony a7 IV Mirrorless Camera
NP-FZ100 Battery
Body Cap
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable

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