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Sony A7 IV Mirrorless Camera with FE 24-105mm Lens
A new standard in entry level full-frame mirrorless cameras
£350 Cashback
Key Features:
- A New Standard in Entry Level Full-Frame
- 33MP Exmor R Full-Frame Sensor
- 4K/60P Internal Movie Recording
- BIONZ XR Imaging Processor
- Real-Time Eye AF, Human, Animals & Birds
- 5-Axis In-Body Stabilisation up to 5.5 stops
- 759 AF Points with 94% Coverage
- Up to 10fps Continous Shooting
- Creative Look for Stills & Video
- 10-bit 4:2:2, S-Log3, S-Cinetone
- Vari-angle Touch LCD Screen
- Dual UHS-II SD Slots, CFexpress Type A
PROMOTIONS & OFFERS
Sony Summer Cashback
Claim £350 cashback from Sony
OFFER ENDS 31/07/2025
When bought with offers








Sony FE 24mm F2.8 G full frame G series prime lens
Save £100 Normal Price £629
In stock for home delivery
Save £100 Normal Price £629

£529.00

Sony FE 40mm F2.5 G Full Frame G series Prime Lens
Save £100 Normal Price £629
In stock for home delivery
Save £100 Normal Price £629

£529.00

Sony FE 50mm F2.5 G full frame G series prime Lens
Save £100 Normal Price £629
In stock for home delivery
Save £100 Normal Price £629

£529.00
Sony FE 35mm f/2.8 ZA Zeiss Sonnar T* Lens
Save £100 Normal Price £629
In stock for home delivery
Save £100 Normal Price £629

£529.00

Sony FE 55mm f/1.8 ZA Zeiss Sonnar T* Lens
Save £100 Normal Price £645
In stock for home delivery
Save £100 Normal Price £645

£545.00

Sony FE 24-70mm f/4 ZA OSS Zeiss Vario-Tessar T* Lens
Save £100 Normal Price £699
In stock for home delivery
Save £100 Normal Price £699

£599.00


Sony FE 90mm f/2.8 G OSS Macro Lens
Save £100 Normal Price £819
In stock for home delivery
Save £100 Normal Price £819

£619
(Inc. £100 Cashback)
You pay £719.00 today.



Sony FE 24-105mm f/4 G OSS Lens
Save £100 Normal Price £999
In stock for home delivery
Save £100 Normal Price £999

£699
(Inc. £200 Cashback)
You pay £899.00 today.

Sony FE 70-300mm f/4.5-5.6 G OSS Lens
Save £100 Normal Price £999
In stock for home delivery
Save £100 Normal Price £999

£799
(Inc. £100 Cashback)
You pay £899.00 today.

Sony FE 35mm f/1.4 Zeiss Distagon T* Lens
Save £100 Normal Price £999
In stock for home delivery
Save £100 Normal Price £999

£899.00

Sony FE 16-35mm f/4 ZA OSS Zeiss Vario-Tessar T* Lens
Save £152 Normal Price £1049
Estimated delivery time: 24 days
Save £152 Normal Price £1049

£897.00


Sony FE 24-50mm F2.8 G Lens
Save £100 Normal Price £1149
In stock for home delivery
Save £100 Normal Price £1149

£949
(Inc. £100 Cashback)
You pay £1,049.00 today.

Sony FE 16-25mm F2.8 G Lens
Save £100 Normal Price £1249
In stock for home delivery
Save £100 Normal Price £1249

£1049
(Inc. £100 Cashback)
You pay £1,149.00 today.

Sony FE 20-70mm F4 G
Save £100 Normal Price £1259
In stock for home delivery
Save £100 Normal Price £1259

£959
(Inc. £200 Cashback)
You pay £1,159.00 today.

Sony FE 24mm f/1.4 G Master Lens
Save £100 Normal Price £1259
In stock for home delivery
Save £100 Normal Price £1259

£1059
(Inc. £100 Cashback)
You pay £1,159.00 today.

Sony FE 50mm f/1.4 ZA SSM Zeiss Planar T* Lens
Save £100 Normal Price £1299
Estimated delivery time: 20 days
Save £100 Normal Price £1299

£1,199.00

Sony FE 16-35mm F4 G Power Zoom Lens
Save £100 Normal Price £1299
In stock for home delivery
Save £100 Normal Price £1299

£1099
(Inc. £100 Cashback)
You pay £1,199.00 today.

Sony FE 85mm f/1.4 G Master Lens
Save £100 Normal Price £1399
In stock for home delivery
Save £100 Normal Price £1399

£1099
(Inc. £200 Cashback)
You pay £1,299.00 today.

Sony FE 14mm f/1.8 Premium G Master Lens
Save £100 Normal Price £1399
In stock for home delivery
Save £100 Normal Price £1399

£1199
(Inc. £100 Cashback)
You pay £1,299.00 today.


Sony FE 100mm f/2.8 STF OSS G Master Lens
Save £100 Normal Price £1399
Estimated delivery time: 28 days
Save £100 Normal Price £1399

£1,299.00

Sony FE 35mm f/1.4 G Master Lens
Save £100 Normal Price £1499
In stock for home delivery
Save £100 Normal Price £1499

£1299
(Inc. £100 Cashback)
You pay £1,399.00 today.

Sony FE 50mm F1.4 G Master Lens
Save £100 Normal Price £1499
In stock for home delivery
Save £100 Normal Price £1499

£1299
(Inc. £100 Cashback)
You pay £1,399.00 today.

Sony FE 200-600mm f/5.6-6.3 G OSS Lens
Save £100 Normal Price £1559
In stock for home delivery
Save £100 Normal Price £1559

£1359
(Inc. £100 Cashback)
You pay £1,459.00 today.

Sony FE 135mm f/1.8 G Master Lens
Save £100 Normal Price £1599
In stock for home delivery
Save £100 Normal Price £1599

£1399
(Inc. £100 Cashback)
You pay £1,499.00 today.

Sony FE 24-70mm f/2.8 SSM G Master Lens
Save £100 Normal Price £1599
In stock for home delivery
Save £100 Normal Price £1599

£1299
(Inc. £200 Cashback)
You pay £1,499.00 today.



Sony FE 24-70mm F/2.8 G Master II Lens
Save £100 Normal Price £1899
In stock for home delivery
Save £100 Normal Price £1899

£1,799.00

Sony FE 70-200mm f/2.8 OSS G Master Lens
Save £100 Normal Price £1949
In stock for home delivery
Save £100 Normal Price £1949

£1649
(Inc. £200 Cashback)
You pay £1,849.00 today.

Sony FE 28-135mm f/4 G PZ OSS Lens
Save £100 Normal Price £1999
Estimated delivery time: 10 days
Save £100 Normal Price £1999

£1,899.00

Sony FE 16-35mm f/2.8 G Master Lens
Save £100 Normal Price £1999
In stock for home delivery
Save £100 Normal Price £1999

£1799
(Inc. £100 Cashback)
You pay £1,899.00 today.

Sony FE 50mm f/1.2 G Master Prime Lens
Save £100 Normal Price £2099
Estimated delivery time: 7 days
Save £100 Normal Price £2099

£1899
(Inc. £100 Cashback)
You pay £1,999.00 today.

Sony FE 100-400mm f/4.5-5.6 OSS G Master Lens
Save £100 Normal Price £2149
In stock for home delivery
Save £100 Normal Price £2149

£1949
(Inc. £100 Cashback)
You pay £2,049.00 today.

Sony FE 16-35mm F2.8 G Master II Lens
Save £100 Normal Price £2299
In stock for home delivery
Save £100 Normal Price £2299

£2,199.00

Sony FE 70-200mm f/2.8 G Master OSS II Lens
Save £100 Normal Price £2399
In stock for home delivery
Save £100 Normal Price £2399

£2,299.00


Sony FE 12-24mm f/2.8 G Master Lens
Save £100 Normal Price £2699
In stock for home delivery
Save £100 Normal Price £2699

£2499
(Inc. £100 Cashback)
You pay £2,599.00 today.



Sony FE 300mm f/2.8 OSS G Master Lens
Save £100 Normal Price £5799
In stock for home delivery
Save £100 Normal Price £5799

£5,699.00

Sony FE 400mm f/2.8 OSS G Master Lens
Save £591 Normal Price £10490
Estimated delivery time: 10 days
Save £591 Normal Price £10490

£9,899.00

Sony FE 600mm f/4 OSS G Master Lens
Save £100 Normal Price £11999
Estimated delivery time: 7 days
Save £100 Normal Price £11999

£11,899.00
Description |
Recommended Accessories |
What's in the Box |
The Sony a7 IV is a versatile camera that goes beyond the basics, excelling in both still photography and video recording. This advanced hybrid mirrorless camera offers high resolution and impressive autofocus performance, making it attractive to photographers. Additionally, it features robust 4K 60p video recording, appealing to filmmakers and content creators.
BREATHTAKING IMAGE QUALITY: The 33 MP full-frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all. Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.
BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.
UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch-capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.
VIDEO CONTENT CREATION AT ITS BEST: Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.
YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has live streaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.
THE BEST SONY EXPERIENCE: Choose from 40+ Sony native full-frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.
BREATHTAKING IMAGE QUALITY: The 33 MP full-frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all. Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.
BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.
UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch-capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.
VIDEO CONTENT CREATION AT ITS BEST: Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.
YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has live streaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.
THE BEST SONY EXPERIENCE: Choose from 40+ Sony native full-frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.
£2,799.00
£2,449.00 after £350.00 cashback
You pay £2,799.00 today and claim £350.00 cashback

In stock for FREE delivery
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or £76.44 per month
48 months - £0 Deposit
14.9% APR Show Details
48 months - £0 Deposit
14.9% APR Show Details