Sony A7 IV Mirrorless Camera with FE 28-70mm Lens

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The Sony a7 IV is a versatile camera that goes beyond the basics, excelling in both still photography and video recording. This advanced hybrid mirrorless camera offers high resolution and impressive autofocus performance, making it attractive to photographers. Additionally, it features robust 4K 60p video recording, appealing to filmmakers and content creators.

BREATHTAKING IMAGE QUALITY: The 33 MP full-frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all. Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.

BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.

UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch-capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.

VIDEO CONTENT CREATION AT ITS BEST: Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.

YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has live streaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.

THE BEST SONY EXPERIENCE: Choose from 40+ Sony native full-frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.

Sony a7 IV Mirrorless Camera
FE 28-70mm Lens
NP-FZ100 Battery
AC Adapter
Body Cap
Front Lens Cap
Rear Lens Cap
Sony Lens Hood
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable

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